Strategic Partner Relationships

Partner Onboarding

Getting Started. For startups, it’s vital to go the extra mile during onboarding – to build a strong partner relationship from the start. I use a market-tested onboarding process to flesh-out operational and business details on both sides, so we can build a plan for partner readiness, launch, and growth.

Partner Readiness

Quick & Smooth Ramp. Every go-to-market step is easier once you have the right foundation in-place. I work closely with clients and their new partners to develop agreed-to positioning, messaging frameworks, sales kits, and training for joint solutions.

Partner Business Development

First Contact & Evaluation. Picking-up the phone, walking the trade show floor, asking for referrals – boldness opens doors to exciting new partner opportunities. Available consulting services include mining my 1000+ contacts and representing clients with potential partners and resellers at industry tradeshows.

Partner Growth

Evaluate & Expand. Continual monitoring and support are needed to convert a new partner into a successful partner. Available consulting services include frequent analysis of success metrics, consistent touch points, and updated partner kits.   

Strategic Partnership Kudos

“Sabra brought tremendous enthusiasm and creativity to the job, was a team player, and consistently delivered above and beyond everyone’s expectations.”

Sales Director, data storage software company

“I worked with Sabra and she was awesome. Her attention to detail and ability to manage critical aspects of our business in a way that you could always count on her to get it done and get it done right. She is the kind of person that will think of the 3 things that no one else considered. She is smart and and a great person to have on your A team.”

VP, Business Development, data management startup

“Sabra has a balance between business and technical savvy. Her skills around the development of marketing material for complex verticals and markets was impressive. I have yet to find another marketing person capable of product technical marketing tools to Sabra’s level.”

BizDev Manager, data storage software company

“Sabra is very organized, thorough, and a valued member of any project team. She is professional in all her actions and in all communications. It would be a pleasure to work with Sabra again, given the opportunity.”

Program Manager, online SMB marketplace

Find out how to enrich your team with consulting help.