Product Marketing

Go-to-Market Launch

Planning & Execution. A smooth launch requires advance planning, and coordinating the deliverables across a cross-functional team. I have a proven system that has been used to launch features, flagship products, and strategic partners. 

 

Customer Retention

Communicate & Support. Continued customer success depends on frequent communications, intuitive training, and up-to-date Support teams. I provide projects that range from customer satisfaction analysis to training to product communications.

Positioning & Messaging

Established Framework.  When you address customers’ needs in their own vocabulary, the market will hear and understand your  message. I blend external research and internal team knowledge to craft a framework that can be leveraged across collateral, web, sales tools, and content marketing. 

Win/Loss Analysis

Loss Interviews. Relying on Sales reps to ID opportunity loss reasons will not tell the whole story. I’ve refined an approach that puts the prospect at ease, and unlocks the data that helps my clients to improve both products and sales cycle processes.

New Product Launch

For a startup launching their first B2B data collection mobile app, I developed a data sheet, case studies, and a video.

New Feature Launch

For a SaaS solution with a new security feature, I developed internal training tools and external content – feature overview, case studies, web page, blog post, and a press release.

Feature Case Study

Product Marketing Kudos

“Sabra brought tremendous enthusiasm and creativity to the job, was a team player, and consistently delivered above and beyond everyone’s expectations.”

Sales Director, data storage software company

“Sabra has a balance between business and technical savvy. Her skills around the development of marketing material for complex verticals and markets was impressive. I have yet to find another marketing person capable of product technical marketing tools to Sabra’s level.”

BizDev Manager, data storage software company

“I would define the solution requirements, and Sabra would put the positioning and messaging behind them, enabling them to excel in the market. I was amazed at how well Sabra could focus the messaging down to the key differentiating points and work internally with the various groups to sell the messaging and execute related marketing programs.”

Technical Product Manager, data storage software company

“Sabra is a very detailed marketing/product support professional that is dedicated to driving results for any organization.”

Sales Director, SaaS and mobile app startup

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